Bleecker Street Films enlisted Submersive Media to handle digital PR and social media for the theatrical and digital release for the offbeat comedy TOGETHER, TOGETHER. With a focus on comedy, female interests, family interests, and rising star Patti Harrison, Submersive secured placements and reviews on over one hundred entertainment media sites, resulting in a Certified Fresh rating on Rotten Tomatoes, and a national level of awareness for what had initially been pegged as a smaller release. On social channels, Submersive established a wry, quirky aesthetic that played to star Ed Helms’s well-loved persona and highlighted the comedic chops of relative newcomer Patti Harrison.
Campaign Highlights:
• Submersive placed clips from the film exclusively on the female interest outlet Nylon Magazine, and additional clips on Moviefone and Fandango, and secured interviews were secured for talent from dozens of top entertainment media outlets including People.com, Bustle, AV Club, Cherry Picks, Forbes, Vice, You Made It Weird With Pete Holmes, IMDB, and more
• Submersive helped secure an overwhelming amount of positive reviews, resulting in the film receiving a Certified Fresh stamp on Rotten Tomatoes in time for the VOD release, a key goal of the campaign.
• TOGETHER, TOGETHER exceeded studio expectations on both VOD and theatrically, served as a huge platform for the emergence of actress Patti Harrison as a rising star.
